I lost a valuable client last year that floored me and put me on a journey to transform my business model. I thought for many years that looking out for your customer like family was enough. It isn’t any more.
Home sellers are tired of paying for ‘average’ marketing, ‘industry standard’ advertising, being ‘Just OK’ in selling their home for more faster. They want someone to be ethical, take great care of them but more, much more. Home sellers want more value out of the high cost of real estate commissions. They want extraordinary.
So, I took nine months to re-think my business model after a highly successful 40 years in real estate and in mortgage, to transform my way of doing business today.
That led to two new cornerstones of my business, “List with No Risk” and “Mega Home Marketing” home selling models.
On top of having a degree in marketing and being a licensed real estate broker, (not just sales license), I added certifications of key learning elements to the business in online marketing, home pricing and social media. I put this learning into form and developed “Mega Home Marketing”.
“Mega Home Marketing” is an integrated home marketing strategy to immediately get your home in front of many more buyers in your price range. In turn, get them excited about your home and get buyers to compete against each other to get the maximum price.
“List with Mo Risk” gives the home seller a real option to change agents if I don’t do as I promised. It gives the option of the seller paying real estate commissions equal to the work involved to paying full to even zero commission.
Check out “List with No Risk” and “Mega Home Marketing” pages of my website and see if we are a great match to work together. My name is Vic, this is my personal story and I’m here to help.
Vic Yamauchi Career Highlights
Current: Broker Associate at Big Block Realty
Agent with Century 21 Lyle Morton, Century 21 P. Mistowski
Broker Associate of Century 21 Award Properties, Realty World Pacific
Regional Real Estate Manager for Pier 1 Imports
Have managed or originated a total of $7.75 billion in mortgage originations
32 year past career as a Senior Mortgage Consultant
Closed 42 loans in one month
Former Owner/Broker of Realty West Mortgage
Founding co-owner and Senior Vice President of Production at SCME Mortgage Bankers
Senior Vice President of Retail Production at American Mortgage Express
Vice President of Retail Branches at AME Financial
Vice President of Pacific Capital Mortgage
Branch Manager II, Wells Fargo Home Mortgage
Branch Manager, Norwest Mortgage
Branch Manager, The Lending Specialist
First charter member of the San Diego Association of Mortgage Brokers
Education & Experience:
Graduate of San Diego State University, B.S. Marketing
California real estate licensee since 1980
•Licensed Real Estate Broker since 1982- Have managed and owned real estate companies, have listed up to 21 homes in a month and have guided clients through four past recessions, not just the boom times
•30+ years Mortgage Lending Experience - Able to help lenders put and hold financing together because I have done it myself as a senior loan officer with 1,000’s of past mortgage closings
•Certified Pricing Strategy Adviser - Accurate home pricing and trained to guide clients through the anxieties and mis-perceptions they often have about home values
•Certified Real Estate Negotiator - Increased negotiation skills protect you better in negotiating strongly in your interests
•Certified Online Customer Acquisition Specialist - Trained to get the word out on your home using Facebook, Instagram and Google Display Ads, to a targeted buying group, not relying on just the MLS
•Certified Debt Arbitrator- Trained to assist buyers and sellers in managing debt and debt structuring when combined with mortgage experience of know credit from the inside
I am born and raised in San Diego with a San Diego family history dating back to 1883. My grandmother, my dad and I went to the same Memorial Junior High School. Graduate of Crawford High School, San Diego City College and San Diego State University. I have been an Aztec football season ticket holder for over 30 years and a Aztec basketball fanatic.
Especially proud father of three who all graduated from Valhalla High School, all with college degrees from UC Santa Barbara, San Diego State and Cal State San Marcos.